Since 2010

We have fed millions of athletes crossing the finish lines of countless 5K's, fun-runs, 10K's, marathons, triathlons, and ultra-endurance events around the world. We specialize in large events that need to feed their guests, participants, volunteers, staff, medical, and security support crews.

 

PERFECT FOR any EVENT

We're flexible, fast, fun, easy, and affordable. If you can think of it, we've done it. We love working with race companies, race directors, race organizers, timing companies, bib providers, baseball stadiums, expos, hotels, golf courses, and oodles more.    

  • As an awesomely easy POST RACE MEAL solution.

  • As a value adds for participants and volunteers.

  • As an additional revenue stream for your event.

  • As a wonderful sponsorship opportunity.

  • Product Placement for a great event takeaway.

  • We can feed spectators, staff, and support crews too? Wait what? Yep.

 

Our STORY

Long before we started FitFul we were endurance athletes. We competed at every level of the "game", from local 5Ks to Ultra Marathons. We lived the athletic lifestyle with all the joys and sacrifices it entails: 5 am wakeups, wonderful long runs, and lotsa fun. Running was our reward.

What was missing, though, was a good POST RACE MEAL. Now we're not being difficult, but a slice of pizza or a bagel with cream cheese isn't exactly our idea of an optimal post-race meal. And those were good experiences. We also found out there are many more people like us who are extremely interested in what goes into their body both pre and post-workout. Some of us are vegans, vegetarians and some require gluten-free diets. None of our needs were met by the traditional post-race buffets.

This is why we decided to launch FitFul. We wanted to provide event participants like us with nutritionally-sound, balanced meals in a convenient format. We wanted to ease the dietary concerns, reduce waste, improve hygiene and food handling practices, and create an easy solution for EVENT DIRECTORS. And we wanted to give back to the community by contributing both a portion of our profits to worthwhile causes and donating unused meals to food banks. A lofty goal indeed, but we strongly believe, just like athletes, that nothing great comes easy.