Meet the Team

 
 
Badwater 135 Finisher (3x), Ironman (14x), Ultraman (14x), Triple Ironman (14x), 100 Milers (10x), Comrades Finisher (2x), Marathon Finisher (78x)

Badwater 135 Finisher (3x), Ironman (14x), Ultraman (14x), Triple Ironman (14x), 100 Milers (10x), Comrades Finisher (2x), Marathon Finisher (78x)

SERGIO RADOVCIC

Sergio brings more than 20 years of entrepreneurial experience to the table, having launched more than a dozen companies in industries ranging from financial services to consumer marketing. Sergio is an avid endurance athlete and our resident "food tester". You may even call him our guinea pig, even though he may not like that, given he is also a devout vegetarian. He has participated in countless competitions ranging from Olympic distance triathlons to Ironman and ultra-running races. Sergio is also a NASM Certified Trainer and PADI IDC Staff Instructor.

 

Hal

Half Marathon, Duathlon, 10K finisher

PAUL MACKAY

Paul's responsibilities include managing the entire supply chain, making sure that our athletes get fed the right meal at the right time. Paul brings a unique perspective to our organization, having held executive positions at Hilton Hotels, Pratt & Whitney, and owned a restaurant. He is a world-known barbecue expert who has catered meals for huge events for the last 25 years. He is also a winner of more than 350 international awards, and a frequent guest on Food Network.