Meet the Team

 
 
Badwater 135 Finisher (3x), Ironman (14x), Ultraman (14x), Triple Ironman (14x), 100 Milers (10x), Comrades Finisher (2x), Marathon Finisher (78x)

Badwater 135 Finisher (3x), Ironman (14x), Ultraman (14x), Triple Ironman (14x), 100 Milers (10x), Comrades Finisher (2x), Marathon Finisher (78x)

SERGIO RADOVCIC

Sergio brings more than 20 years of entrepreneurial experience to the table, having launched more than a dozen companies in industries ranging from financial services to consumer marketing. Sergio is an avid endurance athlete and our resident "food tester". You may even call him our guinea pig, even though he may not like that, given he is also a devout vegetarian. He has participated in countless competitions ranging from Olympic distance triathlons to Ironman and ultra-running races. Sergio is also a NASM Certified Trainer and PADI IDC Staff Instructor.

 

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    PAUL MACKAY

    Paul's responsibilities include managing the entire supply chain, making sure that our athletes get fed the right meal at the right time. Paul brings an unique perspective to our organization, having held executive positions at Hilton, Pratt Whittney, etc. He is a world-known barbecue expert, winner of more than 200 international awards and a frequent guest on Food Network.